Let’s see if I can post a blog from my iPhone.. I am at La Guardia airport, waiting for my flight to Orlando to board, and that is precisely what I am- bored. (same pronunciation, different spelling and meaning). Ok aaaaanyway, I have some thoughts swirling around in my fantastical brain and figured sharing them on my blog would be quite appropriate. Unfortunately I don’t have any fancy photos to attach, nor am I able to or willing to figure out how to post links. However, I am fully capable of captivating you with my words alone.
Not too long after fighting with the zippers on my boots while going through security in this freezing airport in Queens, I dragged my economical carry-on luggage to the magazine stands to make a purchase. Okay, I am lying…I bee-lined to Starbucks. But after that, I thought, “why not do some industry-based research on the flight?” So while wandering over to the many racks and shelves, I realized that there are about 20 namely fashion magazines, 10-15 home/garden/Martha Stewart/Oprah baloney whatevers, and countless business, technology, and travel publications. What about music? Okay so we’ve got Spin, Rolling Stone, and Vibe; none of which spark my interest. Especially when they feel about 40 pages thick. I stood there staring at Eminem’s mug on about 5 separate magazine covers before casually sipping on my latte and walking away.
Music media is obviously making a transformational shift from print to online content. I am curious as to why, though. Why music and not fashion or travel? With all of the many outlets for information nowadays, it is apparent that people are purchasing fewer hand-held informational publications, no matter how thick or glossy. But what will this mean for the industry as a whole? (note: this is where I would normally insert a quote or statistic pertaining to the information I am discussing…I really did learn something in college! But sadly enough, I don’t have those tools at my disposal. Please forgive me)
Sure, music may be noticing this rift more than other magazine topics, most obviously due to sites like myspace, purevolume, and all of the blogs surfacing nowadays (woop woop!) So, does this mean music magazines will become obsolete? While part of me wants to wish this would never happen, another part of me is curious of the outcome. When observing people on the subways, I have honestly seen more Kindles than paperbacks, and more iPhones and Blackberries than Wall Street Journals. This isn’t news, though. Print media has been steadily declining for years (thus the reason for my extended unemployment and gritting my teeth each day working in retail). I am appaled at the lack of music magazines for “our scene.” Is this generation incapable of purchasing reading material? Or do we just not want to? I know we have money..We shop at AA and Urban, and suck down more frappucinos and RedBulls than any other group of human beings. We buy band merch, eat at Panera Bread, and stay out late chugging PBRs. Although most of us are broke, some of us have wealthy parents and/or trust funds. We can afford the magazines and subscriptions, we just don’t care enough.
This discourages me, though. Myspace is not the greatest outlet for scene-news. Unless you know the specific band you are seeking information about, it is not simple to view updated info on the industry or who has signed to a new label/who is breaking up/who had a tour coming up. Sure, AP exists, along with a few other magazines that easily do what I just mentioned, but those publications are not always accessible from most reading material retail outlets. Also, their websites are horrific; impossible to navigate, and just plain ugly. I feel like we are crying out for a music magazine with substance and not seeing results. As much as I believe that blogs are the future of print/online media, I do believe that some of these news outlets should converge their online content with written word, and bank off the profits. One can only hope…
(p.s. It smells like bacon in this airport and it’s making me a little nosh)
So to wrap this up, I’d like to announce to all of you that my good friend and phenomenal photographer, Siobhan O’Brien and I are starting an online music magazine. We plan to launch the first issue in June of this year. I will keep you posted with updates and other pertitent information as she and I progress closer to our goal that is our first issue. Just know that this is going to be huge. Huge. Yeah I said it twice.
About a dozen bros just crowded my cozy area at my gate, so I’m going to call it a day here on tumblr. I apologize again for posting dull-looking content from my phone, and don’t judge me for any spelling errors.
Peace out <3